FPCI CHAPTER UPH WELCOMES ITS NEW CHAIRMAN

GO-Jek: A Handy Partner for Indonesians

by Natasha Evelyn S

Most Indonesia citizens are already familiar with those motorcycle riders wearing green jackets and helmets. They can be easily spotted along the streets or at dining spots in many cities across Indonesia.

Founded in 2010 as an online motorcycle ride-hailing service, GO-Jek has expanded its services to a wider range including transportation, logistics, mobile payments, food delivery, and many other services. Only within some clicks, user will be connected to a driver who is ready to deliver the service according to your need. Currently, GO-Jek operates in 50 cities across Indonesia and more to follow in the coming years.

The convenience that GO-Jek offers has attracted more app-users. “Since my parents do not provide me with car, GO-Jek is very convenient whenever I want to buy food.” said Jessika, a Surabaya-based GO-Jek user who currently studies in Tangerang. “Moreover, I don’t need to queue and can just sit back at home.” she added.

Not only providing convenience to its users, the success of the company due to the positive response of the consumers has also created employment for many Indonesian. In accordance to the increasing users, the number of GO-Jek drivers has grown significantly as well. During its first 5 years of establishment, 120.000 Go-Jek drivers have spread out across many regions in Indonesia. The number is growing each year and in 2017, it has reached 250.000.

M Nurrezky Lasminarto has been a GO-Jek driver for more than one year. His average income per day can reach approximately 300.000 rupiah. “I love my current job as by being a GO-Jek driver, I can get more money compared to my previous job.”

In addition to the decent income, the simplicity of applying as a GO-Jek driver have made this job favourable for the lower income Indonesia citizen. From mouth to mouth, more and more people become aware of the ease of being a GO-Jek Driver. 

“Before joining GO-Jek, it was hard for me to find a job. The convenience that GO-Jek offers has helped me to get a job because as long as you have a motorcycle and a phone, you can be a driver,” said Ishak, appreciating his job as a GO-Jek driver.

However, with more and more people becoming GO-Jek drivers as well as the development of other online service app, the income of those drivers will not be as much as before. “With the existence of Grab, some of our customers have shifted to this online service app similar to GO-Jek,” mentioned Ishak. Nevertheless, he still enjoys being a GO-Jek driver and will likely to continue his career.